Talent

Talent

Real Animal World, Futaba.

by Hiroki Yanagisawa on August 13, 2011 11:41 AM

Futaba. + 2-D animal expressions = Vivid, lively animals, emerging from a sheet of paper.


As a design unit, an annual pass to Maruyama Zoo in Sapporo is an essential tool to get their work done. They make a stop to the zoo once a week for their "observations".

Futaba., a Sapporo-based creative unit, consisting of Miyako Kodama, a deisgner/illustrator and Hirotoshi Fukuda, an art director/planner, falls into this rather unprecedented category.

Futaba. is known for producing vivid and lively animal-related creative outputs -- as if each animal is about to move or emerge from a sheet of paper. Why such expression is capable -- that's all because Futaba. is meticulously observing the objects -- animals/insects.


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futaba.

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"When we brainstorm to build up a concept of each 2-D work, we tend to use movies as reference materials. In another words, the object --in many cases, animals--- are moving in our mind, and we're trimming a segment of it and applying into 2-D expression. It's a matter of which "scene" we are going to "extract" for our 2-D work."

Hirotoshi said, and Miyako continues.

"When I actually put very first dot on a plain paper, I employ an idea of creating a motion picture. I tend to imagine "2 frame ahead' of what I am drawing. By doing so, the output of my 2-D works tend to 'move' within a viewer's brain -- giving lively and vivid images."

The reality of Futaba.'s animal expression is also attributed to the way Futaba. observes the world. This is noticeable on a creation of, jogjog.com × art 2009 Calendar. An extensive research --from an animal's perspective-- was conducted behind this creative work.


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futaba.


"When I decided to draw a frog as one of the elements on the calendar, I went around the town and took pictures from frog's eyes -- taking them from the surface of ground. With this attempt, I've also come to realize that the color of ajisai flower's color (hydrangea)" is so diverse and vivid. This is depended on the constituents of minerals within soils, and I tried to include these outputs of the observation in the context of my work."

Miyako said.


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This prototype piece, a diary, is an attempt to put our--human being's-- time perspective into an animal's format. An animal is assigned for each month, and its process of life, from the birth to growth, is portrayed.

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futaba.

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"Depending on how we look at it -- we tend to perceive that a month is somewhat short, and long. When this time frame is applied to an animal's perspective, we can come to understand its significance."

Hirotoshi said.

Though Futaba.'s works seem so versatile and deliberate, providing many perspectives and new findings, they have more to explore in the coming future.

"Through out works, we'd like to express animal's inner strength and we don't think we've approached that stage yet. Perhaps, a trip to Africa may help to grasp their instincts."

Miyako laughed.

Futaba.'s necessity could be substituted to a plane ticket to the continent of Safari in the near future.

Futaba. Official website: http://www.futabafutaba.org/

All photos, by supernovastudio & minaco: http://minacophoto.blogspot.com/

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