Around Edgy / Overseas

Around Edgy / Overseas

how to increase an ad revenue of a newspaper (Edgy Hong Kong)

by Hiroki Yanagisawa on October 5, 2009 8:52 PM

So, newspaper companies in Japan and the US are struggling with a slash of advertisement revenues? Well, have they tried this?
日米の新聞社が広告収入の激減に苦戦しているが、こんな手法は試したのだろうか?
A folded-huge advertisement page is covering the article parts. Look how much the ad part expands.
折りたたまれた広告面が、記事面を挟んでいる。広告部分がどれだけ広がるかに注目。

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When it comes to an advertisement, this formula applies: Bigger the more expensive. This is surely a way to expand its space limit.
広告に当てはまる公式。それは「大きければより高い」ということ。これはその広告スペースを拡大させる手法の一つ。

AT: Sing Tao Newspaper (And many other Hong Kong newspapers)

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