Around Edgy / Overseas

Around Edgy / Overseas

how to increase an ad revenue of a newspaper (Edgy Hong Kong)

by Hiroki Yanagisawa on October 5, 2009 8:52 PM

So, newspaper companies in Japan and the US are struggling with a slash of advertisement revenues? Well, have they tried this?
A folded-huge advertisement page is covering the article parts. Look how much the ad part expands.

20091005_2.jpg 20091005_3.jpg 20091005_4.jpg 20091005_5.jpg 20091005_6.jpg 20091005_7.jpg
When it comes to an advertisement, this formula applies: Bigger the more expensive. This is surely a way to expand its space limit.

AT: Sing Tao Newspaper (And many other Hong Kong newspapers)

Share & Make Your Comment